BMW used Microsoftâ€™s Build 2016 developer conference to unveil the first version of its BMW Connected mobility platform.
The new BMW â€œOpen Mobility Cloud,â€ which runs on the Microsoft Azure infrastructure and will be available for Apple’s iOS mobile operating system, is fully scalable and a key component of the premium car makerâ€™s strategy to offer an integrated set of new-mobility products.
â€œ We are really focused on how we can integrate our offerings smoothly and seamlessly into the digital life of our customers,â€ Thom Brenner, BMW vice president of Digital Life, said at the conference.
â€œBMW Connected is more than an app,â€ he added. â€œItâ€™s an experience on top of an intelligent platform that can learn about your driving habits.â€
Journey management is the core service in the first version of BMWâ€™s platform. It allows travel-planning before a trip and continued services afterward. BMWâ€™s platform uses data from various sources, including real-time traffic, a userâ€™s calendar, contacts, messages, apps and habits learned over time.
In hisÂ address to the Build conference, Â Brenner said BMW’s vision of seamless mobility is based on three pillars: automated driving, digital services and the interior of the future. “But what’s really key is to bring all those pillars to life together,” he said.
Microsoft is making a strong push to establish itself as a big player in the connected-car market. The software maker announced at the Las Vegas CES consumer electronics show in January that it has partnerships in place with a range of car companies, including Volvo Cars, Nissan, Toyota and Ford. It said it is working with these companies â€œto bring their cars into the mobile-first, cloud-first world.â€