Paul Fisher: A job title like yours may not have existed in BMW or any other car company, 10 years ago. Can you explain a little more about what you do?
Christian Patron: Well that’s not true at BMW! We’ve always had a head for innovation. So it’s not new, but what is new that we have more innovation projects based on digital technologies.
A specific part of my job is linking pre-development and implementation of new things, which focuses more than ever on effectiveness. We’re “greening the scenery” for innovations, and when we see that there is potential we try to get it on the roads as fast as possible.