PARIS – Opel unveiled its new Opel Adam small car here Wednesday, touting the model’s individualism, its hoped-for appeal to young, fashion-conscious urbanites and its state-of-the art connectivity and infotainment.
The German unit of General Motors unveiled a 3700mm long and 1720 mm wide small city car that aims to compete with other upmarket models such as BMW’s Mini, the Fiat 500 and Daimler’s smart.
The Opel Adam has a new playful design and buyers have a huge number of trims and other options to choose from.
At the first showing of the car here on the eve of the Paris auto show, Opel officials also demonstrated the brand’s new infotainment system, which is called Intellilink.
The system, which is unique to the Adam but will likely be rolled out in other models and across other GM brands, uses a driver’s smartphone to bring in information from outside the vehicle. Intellilink connects through either an Apple iPhone or through any Android-based device.
Opel officials said Intellilink , which will likely be a 300 euro option once the Adam goes on sale in early 2013, fits with the company’s goal of making the new city car what it calls a “champion of personalization.”
Using a smartphone, drivers can bring their music, their videos, their maps and a wide range of other content directly into the car.
Phones are connected either via Bluetooth or a USB cable. Content is displayed on a 7 inch color monitor.
Initially Intellilink will have only three Apps, which can be downloaded from either the Apple or the Google App stores. The number of Apps will gradually be expanded and will include the TuneIn internet radio App. All will be approved by Opel before becoming available to a driver.
Intellilink features smartphone based navigation through an App called BringGo, which runs on Apple and Android phones. The maps are provided by mapping specialist Navteq, which is owned by Nokia, and they are downloaded onto the phone. That means, navigation will also work without internet access.
BringGo also features in the 2013 Chevrolet Spark in the US.
The Opel Adam infotainment system will also have the Stitcher App, which provides a global selection of internet radio stations as well as access to more than 10,000 podcasts on demand.