Not so long ago Microsoft was considered the big loser in tech. Its software model was outmoded, its entry into the mobile space was late and had no hope of beating Apple and Android. Worse, the company seemed stuck in its Windows heyday of the 1990s. Then it got a new CEO, ditched the Read More..
Ford Motor has hired an Apple marketing executive, Musa Tariq, to serve as its chief brand officer. Tariq, who most recently was Apple’s global marketing and communication director for retail, is charged with further redefining Ford’s relationship with its customers. He will report to Ford’s global marketing boss, Stephen Odell, and to Ray Day, the Read More..
Apple may have scaled back its automotive ambitions, but the company still appearsÂ keen to take part in the transformation of the car industry. In a letter to the US National Highway Traffic Safety Administration (NHTSA), Apple is calling for equal treatment of tech companies when they want to test automated driving technologies on public roads. Read More..
Toyota is the highest ranking automaker on Interbrand’s annual list of the Top 100 global brands, bestingÂ Mercedes-Benz and BMW, which came second and third, respectively. The brand consultancy named Apple, Google and Coca-Cola the three most valuable brands overall this year. Apple and Google were in the top positions for the fourth consecutive year. Automotive Read More..
By Arjen Bongard Is Apple going to become the first IT company to buy into the auto industry? According to the Financial Times last week, Apple has approached McLaren to either buy the British race car maker outright or make a strategic investment. McLaren has denied that it is in talks with Apple, but that’s Read More..
Apple is interested in buying McLaren or making a strategic investment in the British race car specialist, according to a report in the Financial Times. The newspaper, citing three people briefed on the negotiations, said Apple is considering a tie-up with McLaren to accelerate its automotive activities. McLaren has automotive engineering expertise as well as Read More..
Apple announced a partnership with SAP aimed at giving the California-based technology group a stronger position in the business market. Apple and SAP, the worldâ€™s biggest business software maker, announced this week that they will jointly develop native apps for the iPhone and iPad that will give users access to the SAP Hana cloud platform. Read More..
There will be almost 20 million fully autonomous or self-driving vehicles on the world’s roads by 2025, according to a new study. The outlook, which adheres to the more optimistic scenarios ofÂ some automakers, was presented by Juniper Research, which also said consumer adoption is set to take off as early as 2021. The researchers sketched Read More..
Volkswagen has recruited Apple executive Johann Jungwirth to head its digitization efforts. He most recently headed Apple’s Mac systems engineering operations in California and started in his new position at VW November 1. Jungwirth, 42, is in charge of a newly established “Digitalization Strategy” department at the German carmaker. He reports directly to VW CEO Read More..
Apple is planning to launch an electric car in 2019, according to a report in The Wall Street Journal. The US business newspaper says the consumer electronics group will triple its 600-person automotive team to meet the deadline. Apple has been in talks with several major automakers to see whether it could build the car Read More..