Automotive IT News and Facts
BMW has upgraded its online presence, seamlessly integrating user data with business processes running in the background. Ulrich Lenz, head of the premium car maker’s interactive marketing, and Hartmut Wagner, IT manager process IT, sat down with automotiveIT to discuss the benefits of the integrated approach, how they defined the requirements of the new site and what [...]
BMW has teamed up with Singapore’s Nanyang Technological University (NTU) to conduct research on future transportation technologies. The collaboration will focus on advanced battery materials for electric vehicles, human machine interfaces and mobility patterns and concepts. BMW and NTU said in a press release that their joint research, which will be conducted in a new [...]
BMW’s is stepping up efforts to include electric vehicles in corporate fleets. Alphabet International, the leasing and business mobility arm of the German premium car maker, is rolling out a program called AlphaElectric that provides a framework for integrating EVs into corporate fleets. “Every fleet has the potential to use electric vehicles, for example in [...]
Infosys said it will manage a range of applications for BMW worldwide under a new five-year contract between the Indian IT consultant and the German premium car maker. Infosys said it will manage applications and services including BMW’s global web infrastructure, content management, SAP basic operations and business intelligence systems. BMW will be able to [...]
BMW has signed a patent licensing agreement that will allow it to use Microsoft’s extended file allocation table (exFAT), a file system that makes it easier to transport large amounts of data. The premium car maker is at the forefront of an auto-industry-wide trend toward the fully connected car. This connectivity will require systems that [...]
Germany’s BMW and Japan’s Toyota have signed binding agreements that underscore the long-term nature of their cooperation in the field of sustainable mobility. The two car groups already agreed in June 2012 that they would jointly develop a fuel cell system and an architecture for a sports vehicle. They will also cooperate on lithium-air batteries [...]
The new Volkswagen Golf has the best front lighting system among competitors in the lower-medium-sized segments, according to a recent test. The ADAC, Germany’s largest automobile club, looked at the relative merits of the various systems and concluded that the Golf’s adaptive xenon light system with high beam assistant doesn’t have any major weaknesses. The [...]
BMW has hired Steven Althaus to oversee its brand management and marketing services. Althaus, 44, will assume his new position at the German premium car maker in January. Althaus was mostly recently chairman and CEO of the German and Austrian operations of Publicis. He joined the communications agency in the summer of 2010 and is [...]
BMW has relaunched is Web site with new content, a different digital design and various social-media options. The new site is built around an improved car configurator that takes into account customers’ now-standard practice of making a preliminary car choice online before visiting a dealership, the Munich-based premium carmaker said in a press release. The [...]
BMW is investing in Embark, a US based maker of new-mobility iPhone and Android apps, as the German premium car maker gears up for the launch of its new i brand vehicles. Embark apps are designed to help travelers navigate mass transit in major cities. BMW’s investment shows car companies realize that personal mobility is [...]
