BMW invests in Embark mobility apps maker

Embark will help BMW develop multi-modal urban transportation solutions (Photo: Embark)

BMW is investing in Embark, a US based maker of new-mobility iPhone and Android apps, as the German premium car maker gears up for the launch of its new i brand vehicles. Embark apps are designed to help travelers navigate mass transit in major cities. BMW’s investment shows car companies realize that personal mobility is […]