Germany’s three premium brands are using digital technology to post higher sales, despite declining showroom traffic. In interviews with automotiveIT international, the sales and marketing chiefs of Audi, BMW and Mercedes-Benz explained how their companies are catering to a new generation of car buyers, which does its research online and is looking for a physical Read More..
The annual CeBIT fair, which takes place March 16 through 20, will have a strong focus on the biggest trends shaping the digital economy. The event, which is billed as the leading trade fair for IT and the digital economy, will be officially opened on Sunday, March 15, by German Chancellor Angela Merkel. Also speaking Read More..
Daimler unveiled a fully connected self-driving research vehicle at this year’s CES, showing how the German premium car group sees the future of personal mobility in an increasingly urbanized environment. “The single most important luxury goods of the 21st century are private space and time,” said Daimler CEO Dieter Zetsche on the eve of the Read More..
HANOVER — Daimler CIO Michael Gorriz provided some insight into his personal agenda Tuesday, when he told the annual carIT Congress here what the priorities for his department are. “Providing the best customer experience is at the center of all our activities,” he said, adding that, with the Mercedes me platform launched earlier this year, Read More..
Apple said a new iPhone connectivity suite will be available for Ferrari, Mercedes and Volvo this week and for other brands at a later date. Apple said its “CarPlay” software can be operated through the car’s HMI or by using the company’s Siri voice control. Greg Joswiak, Apple’s vice president of iPhone and iOS product Read More..
DETROIT — Daimler unveiled the new Mercedes C-Class here, unwrapping a car that has shed 100 kilos of weight while adding a wealth of driver-assistance technologies, many of them imported directly from the bigger E- and S-Class models. The German premium carmaker took the wraps off the updated version of its best-selling model at the Read More..
Mercedes-Benz, in a bid to sell more cars to younger customers, 0n Tuesday opened its first online store, saying internet sales are an integral part of its sales and marketing strategy. The German premium brand said the store, named “Mercedes-Benz connect me,” will target German customers initially. It will sell A- and B-Class vehicles as Read More..
Toyota plans to launch a series of new automated driving technologies by the middle of the decade, as more automakers intensify efforts to lighten drivers’ loads. The Japanese carmaker said it has developed a next-generation advanced driving support system based on a combination of new cruise control and active lane-keeping technologies. Toyota’s cooperative-adaptive cruise control Read More..
FRANKFURT â€“ Dieter Zetsche is not afraid of competition from new entrants into the market for personal mobility. The Daimler CEO said he respects initiatives by new automakers and players from other industries to get traction in a car market that is changing rapidly. “We definitely take those attempts seriously,” Zetsche said in a press Read More..
carIT magazine recently commissioned a test to see how the infotainment operating systems of the three German premium car manufacturers stack up. The Doppler Laboratory for Contextual Interfaces at Austria’s Salzburg University together with the Auto Club Europe employed 36 specially selected drivers to test the systems of the Audi A3, the BMW 1 Series Read More..