Study sees potential for online car sales but work is needed

Germany's autohaus24.de already sells cars via its Web site, but most cars worldwide are still sold through dealerships (Photo: autohaus24.de)

More cars would be sold online if dealers and automakers work together to improve the process, according to a study by consultants Arthur D. Little. Online car sales are important to the industry for several reasons. They reduce sales costs, tap into a younger, more digitally oriented group of potential buyers, and generate a wide […]