BERLIN – Customers’ digital experience will equal vehicle design in importance in coming years, Porsche CIO Mattias Ulbrich said Thursday. Speaking at the automotiveIT Congress, Ulbrich said Porsche’s strategy is built around the notion that “all we do to create business value should bring additional value for the customer.” New IT, and especially artificial intelligence, Read More..
Porsche is testing how its cars can drive themselves to lifting platforms in the workshop. The sports car brand, part of the Volkswagen Group, is working with a Berlin-based startup called Kopernicus Automotive to make car movements in the workshop more efficient. The aim of the project is to let cars drive themselves from their Read More..
By some accounts, subscription is on the verge of doing for the whole economy what Netflix and Spotify have done to DVDs and CDs — supplant ownership with access to an ever-refreshing supply for a monthly (or weekly) fee. The auto industry is not immune to the trend, but so far the traditional retail model Read More..
The eighth-generation Porsche 911, unveiled at the Los Angeles auto show, is more powerful and performance-oriented than ever – and its onboard technology has also been boosted. By Paul Fisher. However, those expecting a Porsche 911 ready for the digital and EV age will have been disappointed and it poses questions about the long-term future of Read More..
Former Audi CIO Mattias Ulbrich will take charge of IT at Porsche September 1, sources say. Ulbrich, who relinquished his CIO position at Audi in February, will succeed Sven Lorenz, who is set to assume other responsibilities within the Volkswagen Group, parent company of both Porsche and Audi. Company insiders say Ulbrich, who was in Read More..
Rising costs, concerns over cyber security, and emerging innovation hubs may eventually limit how much automotive companies grow and invest in northern California. Some estimates value Silicon Valley’s technology ‘ecosystem’ – the businesses, venture capitalism and education institutions that power its growth – at nearly $3 trillion. With the direction of mobility and manufacturing heading towards Read More..
Automakers use their Silicon Valley offices to stay ahead of the curve in high-tech innovation. The local automotive centers are playing a bigger role in car companies’ investment and technology strategies. And, as they grow, they need to attract more highly qualified staff. The last 18 months have seen huge automotive deals moving in and Read More..
Ubimax, developer of wearables and augmented reality (AR) products, has announced a strategic co-operation with DAQRI, maker of AR glasses. DAQRI, based in Los Angeles and Dublin, is to provide its AR hardware for Ubimax Frontline, an AR software stack. A successful proof of concept trial has been carried out at a Daimler facility in Read More..
ATLANTA — The automotiveIT International conference, which concluded here last Wednesday, highlighted the breadth of the challenges and opportunities in the auto industry as companies change processes, products and business models. Industry speakers at the two-day event said a bright future lies ahead if automakers and suppliers successfully manage to develop and start adopting new Read More..
Porsche CIO Sven Lorenz already is investing one-third of his project budget in connected-car technologies and the amount of investment is rising. Like other automotive companies, the premium sports car brand of the Volkswagen Group is streamlining processes all along the value chain. It also is developing new, digital products and functions, and is forging Read More..