The German news media are speculating whether a handheld video of Volkswagen CEO Martin Winterkorn inspecting Hyundai’s new i30 is a well-planned form of viral marketing by the German carmaker. The video, which shows Winterkorn, accompanied by several other VW executives, taking a close look at Hyundai’s new Golf competitor and commenting on the generally [...]
Ford steps up quality drive, using laser robots for inspection
June 2, 2011
Ford hopes to boost quality through a major investment in robots that can check for problems using laser technology. The U.S. based carmaker said it is investing $100 million globally to install laser inspection robots at its plants. They will check for wind noise problems and should help Ford give its cars a higher quality [...]
