The world’s biggest automotive suppliers only rarely have a clear social-media strategy, according to a study conducted by German PR agency vibrio. They need one, says the agency, because supplier content is becoming ever more important for automakers. As the auto industry changes, new competitors enter the market and the car culture changes to a Read More..
Porsche, attempting a new approach to attract younger customers, opened a temporary “pop-up” store in New York. The store, which will move to London and Shanghai at a later date, supplements existing marketing activities and aims to increase awarenss of the Porsche brand, the sports car maker said in a press release. “The new marketing Read More..
Arlanis Reply has opened the first social media command center in continental Europe, offering companies an opportunity to listen in on relevant global online discussions of their brands. Arlanis, the Reply Group division specializing in implementations of Salesforce.com software, established the command center at its Munich offices, where it set up a dedicated area for Read More..
Bitkom, Germany’s high-tech industry association, has drawn up a checklist for social media implementation in small and mid-sized companies. The list aims to help companies, which increasingly use social-media tools, get more value out of them.Â “Many companies aren’t yet getting full value out of social media,” said Bitkom President Dieter Kempf. He added that, rather Read More..
Respected German automotive analyst Ferdinand Dudenhoeffer said he doesn’t think all new IT has a place in the car. “Isn’t the question: what do we really need in the car?” he said in an interview with automotiveIT. “Facebook? I don’t see it.” Dudenhoeffer heads the CAR Center Automotive Research, a non-profit research organization affiliated with Read More..
Cloud services,Â mobile computing and social networking will converge to become a mainstream IT platform in 2011, according to market researchers IDC. “In 2011, we expect to see these transformative technologies make the critical transition from early adopter status to early mainstream adoption,” said Frank Gens, senior vice president and chief analyst at IDC. The Read More..
Social networks have become a matter of course for the Facebook generation. And companies in the auto industry are working hard to establish a presence in the world of Web 2.0. New communication initiatives are essential, both to make contact with young talent and to connect with a new generation of car buyers. Since July Read More..