By some accounts, subscription is on the verge of doing for the whole economy what Netflix and Spotify have done to DVDs and CDs — supplant ownership with access to an ever-refreshing supply for a monthly (or weekly) fee. The auto industry is not immune to the trend, but so far the traditional retail model Read More..
BMW became the latest major car brand to offer a subscription to its vehicles rather than selling or leasing them to customers. The German premium brand said it had launched a pilot program in Nashville, Tennessee, to see whether subscriptions are a viable business model in today’s car market. Mercedes-Benz, Porsche and other brands are Read More..