Volkswagen Group is reaching out to digital customers with the publication of a new international brand magazine.
The German automotive group is launching “Das Auto.Magazine” online in six languages at www.dasauto-magazine.com. It will appear at regular intervals and can be read on smartphones and a range of other devices. There will also be a separate quarterly version for iPad users and a 92-page English-language print edition that can be changed to fit to national requirements.
“The new brand magazine introduces an innovative cross-media corporate publishing concept that can be adapted for the international public and to suit very diverse market needs”, said Juergen Stackmann, head of marketing at VW Group and VW Passenger Cars.
The new publication replaces the Volkswagen Magazine print magazine and VW’s online and app customer magazines, which were called “Das.”