The Spotify music streaming service will be available through Ford’s Sync Applink, the US carmaker said Monday at the Mobile World Congress in Barcelona.
The agreement marks the first time Spotify, which has a catalog of more than 20 million songs available for streaming access, works directly with an automaker.
It also underlines how carmakers are rushing to offer more infotainment in their new models, as improved connectivity provides them with more options to do so.
Ford already has agreements in place with Spotify competitor Pandora in the US. And it announced in Barcelona that, once Sync AppLink is rolled out in Europe, Ford drivers there will have access to Kaliki Audio Newsstand, a newspaper with audible playback; Glympse, a service that provides sharing options for time of arrival and location; and Aha, which offers more than 30,000 online radio stations.
The new EcoSport compact SUV will be Ford’s first new model in Europe to feature the Sync AppLink system.
“We are entering the age of the connected car and debuting EcoSport at Mobile World Congress underlines just how important advanced vehicle technology is to customers and to Ford,” Paul Mascarenas, Ford’s head of r&d, said in Barcelona.
To use Spotify in a Ford car, drivers will need to have a Spotify Premium subscription and have the Spotify app running on a sync-connected iPhone. But if they do, they will be able to operate Spotify’s service using voice commands.
Spotify will initially be available in North America. An updated Spotify app will be available in the Apple App Store.