Featured Insight: Augmented Reality

  • ubimax daqri daimler_scale
    Article

    Ubimax partners with DAQRI on AR smart glasses, Porsche rolls out AR for technicians

    2018-06-05T09:18:45Z

    Image: Ubimax Ubimax, developer of wearables and augmented reality (AR) products, has announced a strategic co-operation with DAQRI, maker of AR glasses. DAQRI, based in Los Angeles and Dublin, is to provide its AR hardware for Ubimax Frontline, an AR software stack. A successful proof of concept trial has ...

  • harman samsung digital cockpit
    Article

    Harman to supply over-the-air update tech to Great Wall Motors

    2018-05-04T09:45:38Z

    Harman-Samsung Digital Cockpit Image: Samsung Great Wall Motors is to launch its first connected vehicle with a remote software updating service in 2019. The over-the-air (OTA) technology will be supplied by Harman, whose Remote Vehicle Updating Service has already been fitted in more than 25 million cars worldwide. The ...

  • mercedes app_scale
    Article

    Mercedes-Benz launches dealership VR, AR apps, continues digitalization of sales experience

    2018-04-30T07:25:15Z

    Customers can configure the new Mercedes A-Class on the Mercedes-Benz cAR app (Image: Mercedes-Benz) Prospective customers at Mercedes-Benz dealerships in Germany can now experience a car in real-time in different configurations: a drive or ride via virtual reality goggles is on offer as part of the sales experience. Those ...

  • siemens.automotiveIT
    Feature

    Digital twins play a role in all digitalization projects but data consolidation slows down implementation

    2018-01-04T07:24:00Z

    Digital twins are shaping up to be a key tool as automotive companies proceed with digitalization across the entire value chain. But it’s not easy to get a handle on these virtual representations.

  • Screen-Shot-2017-12-04-at-9.52.46-AM
    Article

    Honda to adopt new driving-simulator technology

    2017-12-18T12:49:00Z

    Honda s new simulator will use nine actuators instead of the customary nine (Photo: Honda) Honda said it will become the first carmaker to adopt a new driving-simulator technology that it says will more accurately reproduce the actual driving experience. The Japanese carmaker said the simulator ...

  • daimler.automotiveIT
    Feature

    "There is no added value in gesturing with your fingers”

    2017-03-10T11:46:07Z

    Massing: “With artificial intelligence, we will soon be in a position to significantly reduce the stress level behind the wheel.” (Photo: Claus Dick) Digitization is changing vehicles’ interiors along with their other aspects. Georges Massing, director, user interaction at Mercedes-Benz, spoke with automotiveIT about the effects of the trend, ...

  • harman.automotiveIT
    Article

    Harman invests in projection-display startup

    2016-12-06T18:57:15Z

    Navdy's display sits above the steering wheel in front of the windshield (Photo: Navdy) (Bloomberg) -- Harman International Industries Inc. invested in a startup that makes projection displays that sit in front of car windshields, signaling a new area it plans to explore under the ownership of Samsung Electronics ...

  • rinspeed.automotiveIT
    Article

    Rinspeed to show urban EV at Las Vegas CES

    2016-10-06T09:39:03Z

    Gardening on wheels is part of the Oasis concept (Photo: Rinspeed) Rinspeed will show an urban electric vehicle that aims to be "something new in the automotive wasteland of uniformity." The Swiss design studio, headed by founder Frank Rinderknecht, unveiled a two-seat electric concept car Thursday that will be ...

  • volvo.automotiveIT
    Feature

    "It’s very important that we filter which technologies add value for the consumer"

    2016-04-13T13:54:12Z

    The new S90 sedan will help boost Volvo's sales, Annwall says (Photo: Arjen Bongard) Bjoern Annwall joined Volvo Cars as global head of marketing, sales and customer service in October last year. The former McKinsey consultant succeeded industry veteran Alain Visser in a job that involves transforming the Swedish ...

  • FF.automotiveIT
    Article

    CES: Faraday Future unveils electric race car concept

    2016-01-05T13:57:59Z

    FF's race car concept is built on a new modular platform (Photo: FF) LAS VEGAS -- Automotive newcomer Faraday Future (FF) unveiled an electric sports car concept and said it would be the basis for a production car scheduled for launch in 2018. The FFZERO1 is an electric 1,000 ...