Featured Insight: Augmented Reality

  • mercedes app_scale
    Article

    Mercedes-Benz launches dealership VR, AR apps, continues digitalization of sales experience

    2018-04-30T07:25:15Z

    Customers can configure the new Mercedes A-Class on the Mercedes-Benz cAR app (Image: Mercedes-Benz) Prospective customers at Mercedes-Benz dealerships in Germany can now experience a car in real-time in different configurations: a drive or ride via virtual reality goggles is on offer as part of the sales experience. Those ...

  • siemens.automotiveIT
    Feature

    Digital twins play a role in all digitalization projects but data consolidation slows down implementation

    2018-01-04T07:24:00Z

    Digital twins are shaping up to be a key tool as automotive companies proceed with digitalization across the entire value chain. But it’s not easy to get a handle on these virtual representations.

  • Screen-Shot-2017-12-04-at-9.52.46-AM
    Article

    Honda to adopt new driving-simulator technology

    2017-12-18T12:49:00Z

    Honda s new simulator will use nine actuators instead of the customary nine (Photo: Honda) Honda said it will become the first carmaker to adopt a new driving-simulator technology that it says will more accurately reproduce the actual driving experience. The Japanese carmaker said the simulator ...

  • daimler.automotiveIT
    Feature

    "There is no added value in gesturing with your fingers”

    2017-03-10T11:46:07Z

    Massing: “With artificial intelligence, we will soon be in a position to significantly reduce the stress level behind the wheel.” (Photo: Claus Dick) Digitization is changing vehicles’ interiors along with their other aspects. Georges Massing, director, user interaction at Mercedes-Benz, spoke with automotiveIT about the effects of the trend, ...

  • harman.automotiveIT
    Article

    Harman invests in projection-display startup

    2016-12-06T18:57:15Z

    Navdy's display sits above the steering wheel in front of the windshield (Photo: Navdy) (Bloomberg) -- Harman International Industries Inc. invested in a startup that makes projection displays that sit in front of car windshields, signaling a new area it plans to explore under the ownership of Samsung Electronics ...

  • rinspeed.automotiveIT
    Article

    Rinspeed to show urban EV at Las Vegas CES

    2016-10-06T09:39:03Z

    Gardening on wheels is part of the Oasis concept (Photo: Rinspeed) Rinspeed will show an urban electric vehicle that aims to be "something new in the automotive wasteland of uniformity." The Swiss design studio, headed by founder Frank Rinderknecht, unveiled a two-seat electric concept car Thursday that will be ...

  • volvo.automotiveIT
    Feature

    "It’s very important that we filter which technologies add value for the consumer"

    2016-04-13T13:54:12Z

    The new S90 sedan will help boost Volvo's sales, Annwall says (Photo: Arjen Bongard) Bjoern Annwall joined Volvo Cars as global head of marketing, sales and customer service in October last year. The former McKinsey consultant succeeded industry veteran Alain Visser in a job that involves transforming the Swedish ...

  • FF.automotiveIT
    Article

    CES: Faraday Future unveils electric race car concept

    2016-01-05T13:57:59Z

    FF's race car concept is built on a new modular platform (Photo: FF) LAS VEGAS -- Automotive newcomer Faraday Future (FF) unveiled an electric sports car concept and said it would be the basis for a production car scheduled for launch in 2018. The FFZERO1 is an electric 1,000 ...

  • bosch.automotiveIT
    Article

    Bosch builds up augmented-reality expertise

    2015-12-18T10:20:27Z

    Bosch sees high potential for augmented reality in the workshop and elsewhere (Photo: Bosch) Robert Bosch plans to raise its expertise in the field of augmented-reality (AR) technology by acquiring a minority stake in Munich-based AR specialist Reflekt. The German automotive supplier group has worked together with Reflekt for ...

  • siemer gorriz daimler.automotiveIT
    Article

    automotiveIT Congress: Daimler CIO lays out integrated approach to customers

    2013-03-07T16:12:25Z

    Siemer (l) and Gorriz explain Daimler's "Digital Life" to the automotiveIT Congress (Photo: Claus Dick) HANOVER - Daimler CIO Michael Gorriz said the premium car maker wants to establish multiple connections with its customers, running from the initial information gathering through the car purchase to the actual use of ...