Featured Insight: Augmented Reality

  • bosch.automotiveIT
    Article

    Bosch builds up augmented-reality expertise

    2015-12-18T10:20:27Z

    Bosch sees high potential for augmented reality in the workshop and elsewhere (Photo: Bosch) Robert Bosch plans to raise its expertise in the field of augmented-reality (AR) technology by acquiring a minority stake in Munich-based AR specialist Reflekt. The German automotive supplier group has worked together with Reflekt for ...

  • siemer gorriz daimler.automotiveIT
    Article

    automotiveIT Congress: Daimler CIO lays out integrated approach to customers

    2013-03-07T16:12:25Z

    Siemer (l) and Gorriz explain Daimler's "Digital Life" to the automotiveIT Congress (Photo: Claus Dick) HANOVER - Daimler CIO Michael Gorriz said the premium car maker wants to establish multiple connections with its customers, running from the initial information gathering through the car purchase to the actual use of ...

  • Audi City.automotiveIT
    Article

    For car retailers, a call to action

    2013-02-05T13:44:58Z

    Audi opened its first virtual showroom in London last year (Photo: Audi) More people will buy their cars online in coming years, providing a business opportunity for IT service providers, according to a new study. The study also says that many traditional dealerships will have to either change or ...

  • VW Hackenberg.automotiveIT
    Article

    Hackenberg explains VW's new infotainment architecture

    2012-06-06T09:30:56Z

    Volkswagen Group is rolling out a new modular infotainment system (MIB). The German carmaker hopes MIB will give it the tools to provide its customers state of the art infotainment systems that can be tailored to each of its brands and updated quickly and easily. Ulrich Hackenberg, member of the ...

  • toyota fun-Vii tokyo 2011
    Article

    Toyota to show information-hub vehicle at Tokyo show

    2011-11-28T11:20:12Z

    The Fun-Vii concept car, which will be shown at the Tokyo auto show, is Toyota’s version of the fully connected car (Photo: Toyota) Toyota has developed a concept car that provides a futuristic vision of how people, cars and society can be linked. The Japanese carmaker will unveil its concept, ...

  • Article

    Windows provide new interactive dimension in Toyota concept

    2011-07-24T15:42:15Z

    Toyota’s windows of the future let passengers see the outside world differently (Photo: Toyota) Toyota Motor Europe (TME) joined forces with the Copenhagen Institute of Interaction Design (CIID) last month to show how car windows could better connect people inside a vehicle to the world around them. The concept was ...

  • VW's augmented reality
    Article

    VW uses virtual technology for service training

    2010-11-25T07:24:10Z

    For training purposes, digital projection can provide a virtual x-ray of a vehicle Volkswagen plans to use more virtual-reality technology to train its service technicians. The German automaker hopes its use of “augmented-reality” technology will better train technicians and help their understanding of the technical innovations it is building into ...