Audi mmi.automotiveIT

Audi wants to be a leader in in-car connected services

Audi said T-Mobile will be its wireless carrier in the US for the Audi Connect system.

The German premium car maker said it chose T-Mobile because of its reliability, the breadth of its network, its track record in automotive telematics and strong customer satisfaction with the carrier.

Audi Connect, which will launch next year in the Audi A7, will offer users the ability to obtain real-time information, voice-activated Google searches and Sirius traffic information combined with Google Earth imagery. The system can also turn the vehicle into a mobile Wifi hotspot.

The Audi Connect services will be enabled with a special T-Mobile SIM card that will be included in the vehicle and merely needs to be activated.

Johan de Nysschen, Audi of America president, said in a press release that Audi Connect is part of the brand's strategy to "lead with first-to-market, cutting-edge connected services."

John Horn, national director of machine-to-machine operations at T-Mobile USA, said: "The Audi Connect service is a great example of how the vehicle ownership experience can be enhanced with wireless connectivity and we’re thrilled to be a part of it."

Deutsche Telekom, Germany's biggest telecommunications group, announced earlier this week that it had agreed to sell T-Mobile to AT&T for 39 billion dlrs. The pact, which would make AT&T the dominant mobile player in the US, is subject to regulatory approval.

Telecoms analysts doubt the sale will be approved without a requirement for AT&T to make some divestments.