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(Photo: CES)

The International CES, North America's largest consumer electronics show, will have a strong automotive component when it opens January 6.

The annual exhibition, which is the first major trade event of the year, will feature two keynote addresses by automaker CEOs, while 10 car companies will have stands in Las Vegas.

Ford CEO Mark Fields and Daimler CEO Dieter Zetsche will both address the gathering. Their presence underlines the growing importance of ties between the automotive and consumer electronics industries.

In recent years, more and more car companies have used the event to showcase advances in automotive connectivity and infotainment. Carmakers scheduled to be present at the 2015 CES are: Audi, BMW, Chrysler, Ford, GM, Hyundai, Mazda, Mercedes, Mini, Toyota and Volkswagen. They and several of their suppliers will take up 165,00o square feet of exhibition space.

The 2015 CES will feature more than 3,500 exhibitors. In addition to Fields and Zetsche, top executives from the consumer electronics side will deliver keynote addresses. Among them is, for example, Intel CEO Brian Krzanich.

More information on CES, which runs from January 6, 2015 through January 9, can be found at www.cesweb.org.