Digital Leader Interviews

  • Tina_Mueller.Opel.automotiveIT
    Feature

    “You can forget everything that you’ve done to this point”

    2016-08-01T12:56:43Z

    Opel's Tina Mueller is striving to improve the carmaker's brand image With deliveries rising in the second quarter and General Motors Europe and its core Opel brand posting its first quarterly pretax profit since 2011, the US carmaker hopes to continue the upward trend in  Europe for the ...

  • VW.automotiveIT
    Feature

    Tomorrow's HMI systems "will change massively"

    2016-06-20T10:59:43Z

    Tanneberger introduces the e-Golf Touch at the Las Vegas CES in January 2016 (Photo: VW) As driver assistance systems become more sophisticated and the fully autonomous car is beginning to look more feasible, automakers are increasingly focused on what the changing trends will mean for the human-machine interface (HMI) ...

  • vw.automotiveIT
    Feature

    "We're learning from the creativity of start-up founders"

    2016-05-27T07:50:33Z

    Hofmann says a start-up's proposal can be approved in three weeks(Photo: Claus Dick) For big automotive players, cooperation with startups is becoming more important  than ever before. Large carmakers need the creative enterprise of young companies, if they want to develop new solutions and services in today’s fast-moving ...

  • daimler.automotiveIT
    Feature

    "We know that we can’t always do everything on our own"

    2016-05-20T10:16:12Z

    Daimler's Stark: Autonomous driving is a crucial component of digitization strategy In a recent interview with automotiveIT, Wilko Andreas Stark, the head of Daimler Strategy and Product Strategy and Planning, Mercedes-Benz Cars, talked about the various levels of the digital transformation Daimler has embarked on. Stark also discussed new ...

  • bosch.automotiveIT
    Feature

     “One out of every two open positions at Bosch involves IT or software”

    2016-04-26T13:45:43Z

    Pritsch wants to network all Robert Bosch processes (Photo: Claus Dick) The Bosch Group championed hot topics such as digitization, networked products and Industry 4.0 at an early stage. In an interview, CIO Elmar Pritsch explains the focus of the Stuttgart-based technology company in its individual business areas and ...

  • volvo.automotiveIT
    Feature

    "It’s very important that we filter which technologies add value for the consumer"

    2016-04-13T13:54:12Z

    The new S90 sedan will help boost Volvo's sales, Annwall says (Photo: Arjen Bongard) Bjoern Annwall joined Volvo Cars as global head of marketing, sales and customer service in October last year. The former McKinsey consultant succeeded industry veteran Alain Visser in a job that involves transforming the Swedish ...

  • daimler.automotiveIT
    Feature

    "We are experiencing an upheaval in manufacturing"

    2016-04-04T11:32:11Z

    Schaefer (right) tests equipment at a Daimler transmission plant in Rumania (Photo: Daimler) Against a backdrop of steadily rising numbers of vehicle models and derivatives, extremely volatile markets and growing volumes, automotive manufacturing is facing major challenges. And digitization is adding more complexity to the mix. Daimler, like many ...

  • BMW.automotiveIT
    Feature

    "The classic sales process is a thing of the past"

    2016-02-16T19:46:46Z

    Robertson sees "plenty of room for improvement" in the Chinese market (Photo: BMW) BMW sales chief Ian Robertson wants to process future sales transactions in minutes. He’s counting on information technology to enable this speedup in what has, for decades, been a much lengthier process. In an interview in ...

  • gm.automotiveIT
    Feature

    GM's infotainment chief: It's all about the infrastructure

    2016-01-25T15:06:29Z

    GM's Abram: “If we get the infrastructure right, we can react to everything." (Photo: A. Bongard) General Motors, like most of its competitors, is embracing new technologies as customers increasingly look for new and different personal-mobility products. “The convergence of connectivity, vehicle electrification and evolving customer needs demands new ...

  • kia.automotiveIT
    Feature

    Kia USA executive: "Automakers are willing to take more risks"

    2016-01-21T14:02:14Z

    Kia's Bzeih says CRM will be crucial in attracting customers to the brand (Photo: Arjen Bongard) Kia announced at the CES consumer electronics show that it plans to spend an initial 2 billion dlrs on advanced driver assistance systems in the next three years as it pursues a goal ...