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Thomas Kuelpp (Photo: Opel)

Thomas Kuelpp is the new Opel CIO. His appointment, effective August 1, comes as the German car brand faces the challenge of integrating its operations into PSA/Peugeot-Citroen, its new owner.

Opel was acquired by PSA from its previous owner, General Motors, earlier this year.

A company spokesman said Kuelpp’s core assignment in his new role will be to integrate Opel’s IT into the PSA IT landscape.

Kuelpp, 54, was mostly recently Opel’s IT director sales & marketing Europe. Since 1989, he has held a series of IT positions at GM and Opel. He served as Opel IT manager and later as global program manager for GM and IT director manufacturing for Opel and its UK sister brand Vauxhall.

Despite the rollout of a range of well-received new car models in recent years, the German brand continues to lose money and PSA CEO Carlos Tavares has made profitability his key short-term goal.

Michael Lohscheller, Opel’s new CEO, will present a strategic plan for the brand in late October or early November, PSA said.