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Fontaine joins Bentley from Porsche North America (Photo: Bentley)

The Volkswagen group, in a broad management reshuffle at Bentley, appointed Astrid Fontaine to the position of board member responsible for human resources, digitalization and IT at the Britain-based luxury brand.

Fontaine, currently in charge of HR, culture and innovation at Porsche North America, succeeds Marlies Rogait.

The appointment, which takes effect January 1, is part of a broader reorganization at Bentley, where CEO Wolfgang Duerheimer will be succeeded by Jaguar Land Rover executive Adrian Hallmark effective February 1.

In other changes, Werner Tietz, vice president body & trim engineering at Porsche, will succeed Rolf Frech as head of engineering at Bentley. Chris Craft, head of Porsche Great Britain, will take over from Andreas Offermann as head of Bentley sales and marketing.

Those appointments also take effect January 1.

From the 1990's through 2006, Fontaine held various management positions at Daimler. From 2002 until 2006 she served as CIO of Mercedes-Benz North America. Fontaine joined Porsche in 2013.

Porsche and Bentley both are divisions of the Volkswagen Group. Most VW Group brands have their own executives in charge of digitalization and IT.  CDOs work closely with group CDO Johann Jungwirth, while CIOs are part of a group network headed by VW Group CIO Martin Hofmann.