Retail trends could leave dealers squeezed between the demands of data rich car buyers and OEMs rapidly shifting business models
By Paul Fisher2018-10-24T11:23:26+01:00
I want this one, but in pink. Dealers are going to have to work harder to give consumers what they desire in future, and work closely with OEMs to deliver an ongoing and adaptive automotive brand relationship. (Daimler AG)
Audi’s use of virtual-reality and augmented-reality tools to train technicians to work on electric vehicles is pointing the way towards a wider use of the technology across dealerships, sales channels and the aftermarket.
The vehicle manufacturer has a dedicated IT organisation in Greater China, led by Stefan Eberhardt, which is focusing on front-end development, improving digital customer experiences and benefiting from the country’s huge tech and startup scene – all of it strategic to Daimler and Mercedes-Benz growth in the world’s largest market. ...
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