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Image: Infiniti

Infiniti is hosting an innovation initiative in Hong Kong to connect local start-ups with corporate partners. This extends the Infiniti Lab programme launched in 2015, which “has helped drive cultural transformation and open innovation within Infiniti” as well as in the start-up community, the company says.

The Infiniti Lab programme has so far worked with 46 start-ups around the world, and the new Hong Kong cohort brings that to 54. It is looking to accelerate the innovation cycle and explore new business practices, and will hold monthly workshops and hackathons as well as giving access to mentors and industry partners.

The eight ‘advanced stage’ start-ups taking part in the Hong Kong Accelerator Program are Hong Kong’s PassKit (customer experience solutions); Yimian, from China (AI data analytics); Apostera, from Germany (AR for autonomous driving); Autobahn, from Estonia (digital vehicle sales platform); Brisk Synergies (traffic analytics to detect near-misses) and SmartTones Media (capture and monitoring of audience data), both from Canada; Drive Motors, from the USA (online auto sales platform); and OviDrive, from Australia (real-time data, AI and machine learning for automated fleet management).

Dane Fisher, general management for global transformation and brand, Infiniti, said in a statement: “By continuing to collaborate and exchange ideas with the start-up community, we continue to hone our mindset and uncover new growth opportunities. Our collaboration with start-ups has unlocked internal innovation and intrapreneurship, helping to transform corporate culture at Infiniti in ways not possible before.

“To stay ahead in the digital transformation race, we must look outwards beyond our own key business functions and partner our people with start-ups and progressive thinkers to build an ecosystem where open innovation can truly happen. The new Infiniti Lab was created to accelerate innovation cycles for Infiniti, our partners and for start-ups.”