Augmented/Virtual Reality

  • mercedes app_scale
    Article

    Mercedes-Benz launches dealership VR, AR apps, continues digitalization of sales experience

    2018-04-30T07:25:15Z

    Customers can configure the new Mercedes A-Class on the Mercedes-Benz cAR app (Image: Mercedes-Benz) Prospective customers at Mercedes-Benz dealerships in Germany can now experience a car in real-time in different configurations: a drive or ride via virtual reality goggles is on offer as part of the sales experience. Those ...

  • daimler.automotiveIT
    Feature

    Daimler Lab1886: "We now have 25 high-potential projects in the incubator"

    2018-04-11T12:17:00Z

    Susanne Hahn, director business innovation at Daimler’s Lab1886 innovation and incubation organization, 

  • vw.automotiveIT
    Article

    VW Group to build EVs at 16 plants by 2022

    2018-03-16T13:34:42Z

    VW's Vizzion concept will be the flagship model of the new I.D. family (Photo: Geneva Motor Show) Volkswagen Group will build electric vehicles at 16 plants worldwide by 2022, up from three locations today, the German automaker said. VW also said that, to ensure adequate battery capacity for an ...

  • porsche.automotiveIT
    Article

    In digitalization drive, Porsche wants to be an early adopter

    2018-03-13T13:22:00Z

    Porsche is not content to just continue its success as a profitable maker of premium sports cars. It wants to be an early adopter when it comes to new technologies such as blockchain, artificial intelligence and virtual and augmented reality.

  • siemens.automotiveIT
    Feature

    Digital twins play a role in all digitalization projects but data consolidation slows down implementation

    2018-01-04T07:24:00Z

    Digital twins are shaping up to be a key tool as automotive companies proceed with digitalization across the entire value chain. But it’s not easy to get a handle on these virtual representations.

  • Screen-Shot-2017-12-04-at-9.52.46-AM
    Article

    Honda to adopt new driving-simulator technology

    2017-12-18T12:49:00Z

    Honda s new simulator will use nine actuators instead of the customary nine (Photo: Honda) Honda said it will become the first carmaker to adopt a new driving-simulator technology that it says will more accurately reproduce the actual driving experience. The Japanese carmaker said the simulator ...

  • daimler.automotiveIT
    Feature

    "There is no added value in gesturing with your fingers”

    2017-03-10T11:46:07Z

    Massing: “With artificial intelligence, we will soon be in a position to significantly reduce the stress level behind the wheel.” (Photo: Claus Dick) Digitization is changing vehicles’ interiors along with their other aspects. Georges Massing, director, user interaction at Mercedes-Benz, spoke with automotiveIT about the effects of the trend, ...

  • harman.automotiveIT
    Article

    Harman invests in projection-display startup

    2016-12-06T18:57:15Z

    Navdy's display sits above the steering wheel in front of the windshield (Photo: Navdy) (Bloomberg) -- Harman International Industries Inc. invested in a startup that makes projection displays that sit in front of car windshields, signaling a new area it plans to explore under the ownership of Samsung Electronics ...

  • rinspeed.automotiveIT
    Article

    Rinspeed to show urban EV at Las Vegas CES

    2016-10-06T09:39:03Z

    Gardening on wheels is part of the Oasis concept (Photo: Rinspeed) Rinspeed will show an urban electric vehicle that aims to be "something new in the automotive wasteland of uniformity." The Swiss design studio, headed by founder Frank Rinderknecht, unveiled a two-seat electric concept car Thursday that will be ...

  • volvo.automotiveIT
    Feature

    "It’s very important that we filter which technologies add value for the consumer"

    2016-04-13T13:54:12Z

    The new S90 sedan will help boost Volvo's sales, Annwall says (Photo: Arjen Bongard) Bjoern Annwall joined Volvo Cars as global head of marketing, sales and customer service in October last year. The former McKinsey consultant succeeded industry veteran Alain Visser in a job that involves transforming the Swedish ...