All digital strategy articles
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Article
At Porsche, a move into digital mobility
Porsche will develop products that go beyond the making of sports cars (Photo: Porsche)Porsche is broadening its business goals from merely building premium sports cars to becoming a "leading provider of digital mobility solutions in the premium automotive segment."The company said its supervisory board has approved the foundation of ...
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At PSA, Cantaloube takes charge of digital strategy
As software and hardware redefine the car, PSA/Peugeot-Citroen is entrusting its digital strategy to Brigitte Cantaloube.Cantaloube, who takes up a new position at the French carmaker as chief digital officer, comes from Yahoo. She will assume her new duties February 1 and report directly to CEO Carlos Tavares.The Yahoo executive's ...