All strategy articles
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ArticleVW appoints company outsider as head of strategy
Thomas Sedran previously held senior positions at GM (Photo: GM)Volkswagen has named Thomas Sedran as its new head of group strategy effective November 1. The appointment marks the second time in recent weeks that the embattled carmaker appoints someone from outside the group to assume key responsibilities.Sedran, 51, most ...
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Article
IT plays crucial role in Ford’s new global strategy
Its name says it all: “One Ford.” The strategy that Ford wants to use to boost its presence in global markets is based on the idea of the “global customer.” And IT is playing a big role in making the plan work. The background: customers’ desires and demands are becoming ...
