Automotive floor space is set to rise to 140,000 square feet at the 2014 CES (Photo: CES)
Nine global carmakers will have displays at the International CES in Las Vegas, continuing a trend of more automotive presence at major consumer electronics events.
Audi, BMW, Chrysler, Ford, General Motors, Kia, Mazda, Mercedes and Toyota will all be in Las Vegas, when the Â city hosts North America's largest consumer electronics exhibition in early January. The companies will be joined by more than 125 automotive technology suppliers, including Delphi, Pioneer and QNX. Altogether, automotive exhibit space at CES will rise 25 pc to 140,000 square feet.
"As the car has become more connected and consumers demand increased interaction between their mobile devices and their car, we have seen the number of auto manufacturers at the International CES rise year after year,” said Gary Shapiro, president of the US Consumer Electronics Association (CEA), which organizes the annual trade show. The CEA expects factory-installed vehicle technologies to rise by 20 pc in 2014 to 11 billion dlrs.
On January 6, on the eve of the show, Audi CEO Rupert Stadler will give a keynote address. He will discuss connectivity, autonomous driving and other new automotive technologies. There also will be three CES conference sessions focusing on automotive electronics: One will look at the newest technologies that are redefining cars; another will focus on connectivity; and a third will discuss the new alliances and cross-industry cooperations between automakers and IT companies.
The CES , which will feature more than 3,200 exhibitors in total, will run from January 7 through January 10.