Agero has unveiled smartphone-based software that could replace embedded telematics systems to provide automatic crash detection.

The Medford, Massachusetts-based telematics services provider said its new "Driver360" software can be integrated into existing insurance providers' and car manufacturers' mobile apps.

Bringing crash detection, response and prevention functionality into the car with the help of a smartphone will reduce costs, Agero said.

The new product deploys data science to detect crashes and immediately notify its own emergency contact centers. The software also offers driver scoring, coaching and other services.

Driver360's "Trip Capture" engine tracks and reports information that can be made available to insurance companies and carmakers for use with other functions.

Agero developed its mobile telematics platform on the basis of data it gathered in lab crash tests as well as from more than 3 billion miles of real-life crash and driving data captured through smartphone sensors.

While Driver360 offers the potential for cost savings and will let insurers offer usage-based packages, the software also provides an opportunity to offer such services to older cars that don't have embedded telematics systems, Agero said.

-By Arjen Bongard