Daimler's EQ family represents the key mobility trends the carmaker expects to see in coming years (Photo: Daimler)

LAS VEGAS -- Daimler will show its Concept EQ crossover and the Mercedes-Benz Vision Van at this year's CES in an attempt to provide concrete examples of what it expects the future of personal mobility to look like.

The German premium car maker has embraced a roadmap whose four pillars are connectivity, autonomous driving, shared services and electric vehicles. The initial letters of these pillars make up the acronym CASE, which is what Daimler calls the strategy. The two vehicles on display at CES are designed to illustrate these new automotive trends.

The Concept EQ is part of a new electrically powered vehicle generation Daimler announced at last year's Paris auto show. The Vision Van is a study of a van that integrates a range of new technologies for urban delivery vehicles.

In a 600 square meter display area at CES, Daimler will also focus on artificial intelligence, connectivity between cars and the smart home and car sharing.

"Our CASE strategy will help us to shape the future of mobility," Daimler R&D boss Ola Kaellenius said. "The objective is to make the car a platform for future mobility concepts and a space that offers a digital experience."

And Kaellenius, who took over R&D responsibilities from Thomas Weber on January 1, added: "The car of the future must be networked, autonomous, emissions-free and deliver the possibility of shared mobility."

Daimler is just one of a growing number of carmakers that have decided on a sizable presence at CES. The world's biggest consumer electronics gathering has in recent years proven its automotive relevance as IT, software and digital technologies play an increasingly important role in the development of next-generation cars.

CES start with two press days, January 3 and 4. The show runs through January 8.

-By Arjen Bongard