The event, organized by the US Consumer Electronics Association (CEA) is the world’s largest consumer technology tradeshow. It will feature 2,500 global technology companies demonstrating consumer technology products and services across 15 product categories. These include audio, automotive electronics, connected home technologies, digital imaging, electronic gaming, entertainment.
Stadler, who will speak Thursday, Jan. 6 at 11.00 am local time, will join Microsoft CEO Steve Ballmer, Verizon CEO Ivan Seidenberg and Samsung President Boo-Keun Yoon as keynote speakers. The 2011 show marks Audi's first International CES keynote address.
Gary Shapiro, president and CEO of organizers CEA, said the choice of Stadler reflected the “innovative design and technology” Audi deploys to create a high-quality driving experience. “We look forward to hearing his outlook on the future of Audi and the ongoing relationship between the consumer technology and automotive markets,” Shapiro said in a statement.
The CES also has an extensive conference program and one of the tracks focuses on how consumer-electronics companies and carmakers can cooperate on in-vehicle technologies. The session will look at new entertainment options such as hands-free and other safety technologies and driver functions that are performed automatically.
Another session will focus on consumer electronics in the connected vehicle.
More information on the 2011 Consumer Electronics Show can be found here.