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Stadler unveiled the Audi nanuk quattro concept at the Frankfurt auto show in September (Photo: Audi)

Audi CEO Rupert Stadler will deliver a keynote address at the 2014 International CES in Las Vegas, providing further evidence of the auto industry's commitment to integrating consumer electronics in the car.

The CES is the world's biggest consumer electronics gathering. It is held every year in early January. In recent years, the auto industry has increased its presence in Las Vegas. Stadler spoke at CES in 2011, to be followed by Daimler CEO Dieter Zetsche in 2012. Ford's boss, Alan Mulally, has been a regular visitor and speaker.

The CES said in a press release that Stadler would discuss future automotive innovation and how it impacts the consumer technology market. He would focus on the premium car maker's efforts in the area of advanced driver assistance systems and infotainment, CES said.

Last year, Audi unveiled its version of piloted driving, which demonstrated driverless highway driving and a self-parking Audi A8.

Gary Shapiro, CEO of the US Consumer Electronics Association (CEA), which organizes the CEA, said Audi is a market leader in providing enhanced automotive safety systems and in-car access to real-time information. Said Shapiro: "Audi is leading the charge in developing innovative technologies that provide the most connected driving experience for consumers."

Stadler will speak Monday evening, January 6. CES will open officially on January 7 and run through January 10. More information is available at www.cesweb.org.