Mattias Ulbrich (Photo: Claus Dick)

HANOVER - Audi wants to have 1 million connected Audi vehicles by 2015, up from 200,000 at present, the premium car maker's CIO, Mattias Ulbrich, said Thursday.

The premium car maker offers an "Audi connect" package that offers a range of connectivity services, including navigation with Google Earth and Google Street view, online traffic information, music streaming and a Wi-Fi hotspot.

Audi sold 1.46 million vehicles in 2012.

Ulbrich stressed, in an address to the automotiveIT Congress here, that his IT operation is customer-focused and aims to increase the brand's competitiveness that way. "For carmakers there are three priorities," Ulbrich said, "customers, customers and customers."

Audi wants to use its IT to inspire customers, Ulbrich said, adding that through a close cooperation with the different business divisions, he hopes to let customers reap the benefit of better IT services.

The Audi executive also reviewed the brand's piloted-driving, which lets a driver take his hands off the wheel or allows him to park or retrieve a car with a smartphone app. Audi demonstrated the technology at the CES fair in Las Vegas in January and said it would be available in new cars before the end of the decade.

The automotiveIT Congress, which brings together more than 500 automotive and IT industry executives, takes place every year during the CeBIT high-tech fair.