All batten articles

  • digital.batten.automotiveIT
    Article

    Study: Automakers struggle with digitalization

    2016-02-16T15:25:19Z

    The study found that automakers don't yet sufficiently address customers' digital requirements (Photo: Arjen Bongard) Despite greater focus on digital technologies throughout the auto industry, carmakers are  still struggling with digitalization, according to a new study. The study, conducted by management consultants Batten & Company, found that the ...