Jens Monsees is BMW's new head of digitalization

BMW has appointed Jens Monsees to the position of vice-president digital strategy, according to the former Google manager's LinkedIn profile. The website shows that Monsees, 45, took up his new role last month.

Monsees previously served as Google's industry leader automotive and, in an earlier role, was BMW's  international innovation manager.

Monsees is one of several senior executives with experience in the high-tech sector who are taking key digitalization positions in the auto industry. Volkswagen recently hired Apple's Johann Jungwirth, Renault-Nissan appointed Here's Ogi Redzic and PSA/Peugeot-Citroen brought Yahoo's Brigitte Cantaloube into the company. They all hold  comparable digitalization roles.

In his LinkedIn profile, Monsees describes his position as the "global lead for digital transformation" at BMW. His responsibilities include the establishment of new digital busienss models and a databased company-wide ecosystem. He is also tasked with defining car IT, back-end and system architecture for autonomous driving and building a data strategy for the group.

Monsees' appointment comes as BMW celebrates its 100th anniversary. In a ceremony on Monday, Harald Krueger, CEO of the Munich-based premium car maker, said it is important for the company to develop a fuller understanding of the rapidly changing mobility environment.

"Mobility is going to diversify," Krueger said. "People will want access to the right mobiity solution for their needs in any given situation."

Krueger painted a picture of a totally new generation of automobiles that "will be digital chauffeurs and personal companions." These cars will anticipate what their passengers want and will make their lives easier, he said.