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BMW's new Web site allows users to share configured cars with friends through social media (Photo: BMW)

BMW has relaunched is Web site with new content, a different digital design and various social-media options.

The new site is built around an improved car configurator that takes into account customers' now-standard practice of making a preliminary car choice online before visiting a dealership, the Munich-based premium carmaker said in a press release.

The new car configurator provides 360 degree exterior, interior and night-time views, while a "My BMW" section offers customized information on BMW that fits a user's profile. Configured vehicles, moreover, can be shared with friends online via social media.

"Personalized information, combined with an emotionally-powerful, media-appropriate brand experience, is the key to customer orientation," Ulrich Lenz, head of BMW's interactive marketing, said in a press release.

The Web site, which is online in Germany and Austria and will be available in a Dutch version soon, has 1o times as many images as BMW's previous online presence. Access speeds have also been increased. National sites will be rolled out in stages in other markets.