BMW said it is recruiting people to fill 3,500 jobs this year, more than half of them in Germany.
The German premium car maker said it is in particular looking for IT skills as it plans to expand its offering of electric vehicles and further develops its connected car vision.
BMW Human Resources Chief Harald Krueger said the company needs to recruit people because the company is growing and because it needs to compensate for natural fluctuation in its workforce of nearly 100,000.
But Krueger also said BMW is targeting skilled workers and engineers for future technologies.
"In addition to experts in electronics and lightweight construction, we're talking about IT specialists and software engineers," he said in a press release.
BMW's growing focus on new mobility will be on display at the Frankfurt auto show (IAA) next week when it unveil its i3 and i8 concepts.
The company said the i3 will be its first purely electrically powered production car. It has been developed especially for urban environments. The i8 plug-in hybrid will beanext-generation sports car.