car2go's strong start in China shows the market's potential (Photo: car2go)

car2go said it had registered 78,000 new customers after starting operations in Chongqing, China, two months ago.

The German car-sharing company, which is part of the Daimler Group, said more than 40,000 people checked out one of its cars in Chongqing during the period.

The better-than-expected initial registrations underscore the potential of new mobility offerings in China. By comparison, car2go  has between 100,000 and 130,000 registered customers in its biggest European and North American cities after several years of operations.

car2go attributed the strong start to Chinese customers' desire for alternatives to owning cars or using public transportation.

"More and more users are finding the car2go vehicles to be the perfect supplement to their mobility requirements and an expression of their modern lifestyle," car2go China CEO Rainer Becker said in a press statement.

Chongqing, with 30 million inhabitants, is the first car2go location in Asia. The company has a local fleet of 400 smart fortwo vehicles in the city.