This year's CeBIT high-tech fair will pay special attention to the growing importance of IT to the auto industry.

The annual event, the world's biggest IT fair, will include a special automotive focus under the "Digital Drive" banner. Various automakers, suppliers and service providers will provide solutions that are increasingly finding their way into the car.

As the car increasingly becomes a digital platform, automakers are diversifying the marketing of their vehicles. Many see their future as mobility service providers rather than traditional makers of cars.

"Using a variety of different formats, we plan to show this networking of comfortable, efficient and safe mobility with the latest information and communication technology at CeBIT," said CeBIT boss Frank Poerschmann.

As part of "Digital Drive," CeBIT will dedicate a sizeable part of Hall 11 of the Hanover Fair to a range of exhibitors under the banner "Desination ITS." ITS stands for intelligent transport systems.

"Destination ITS" will provide information on intelligent traffic telematics, the European eCall system, and the "smartphone on wheels," which is expected to play an important role in connecting cars with other cars and with the surrounding infrastructure.

CeBIT will officially kick off on the evening of March 5 and will run through March 10. One of the main automotive events willbe the annual automotiveDAY conference, organized by automotiveIT. This year's conference, which features top auto industry CIOs and is expected to draw in excess of 400 participants, has as its theme: "IT - the nerve cord of the auto industry."

The conference language is German and registration information ”“ also in German ”“ can be found here.

Information on CeBIT can be found here.