Audi is planning a sizeable presence at the upcoming CeBIT IT fair, insiders say.

The German premium car maker, a member of the Volkswagen Group, will have its own stand at the high-tech trade show, which is held in Hanover March 6-10.

Audi will showcase its Audi connect vehicle networking suite of products. It is expected to show a range of infotainment and telematics-driven driver assistance systems. Among these, will be new products that will take advantage of the fast new LTE mobile communications standard.

LTE , which stands for Long Term Evolution, is also known as 4G. It is the next-generation wireless communication standard, which, once it is rolled out, willbe significantly faster than current technologies. Telecommunications companies are just beginning to build LTE networks.

Audi Finance Chief Axel Strotbek will give a keynote speech at the annual automotiveDAY conference during CeBIT on March 8. TheautomotiveDAYconference is organized by automotiveIT in cooperation with CeBIT.

Audi's CeBIT plans are in line with automakers' heightened interest in forging closer ties with the IT and consumer electronics industries. That is because in-car internet access and improved connectivity are seen as key requirements for today's and tomorrow's cars.

Audi CEO Rupert Stadler and Ford CEO Alan Mulally were keynote speakers at the Las Vegas Consumer Electronics Show last year. Mulally also gave a keynote address at CeBIT last year. And Daimler CEO Dieter Zetsche gave a CES keynote this year.

Underscoring the importance of IT and mobile communications events for the car industry, Ford recently announced that its executive chairman, Bill Ford, would unveil the US carmaker's new B-MAX model at the Mobile World Congress in Barcelona later this month.