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Audi's virtual cockpit becomes a virtual dashboard (Photo: Audi)

LAS VEGAS -- Audi is focusing its attention on the interior of its cars and will develop its virtual cockpit into a virtual dashboard with a broader array of available options for drivers and passengers.

"The interior of the future will radically alter the way our customers operate and experience things in the vehicle," said Ricky Hudi, head of electronic development at the German premium brand. Future Audi dashboards "will get to know the customer" and will be able to proactively offer support, he said in a press  conference at the CES consumer electronics show here.

Audi showed an interior model at CES that demonstrates a new HMI concept. It features large AMOLED (active-matrix organic light-emitting diode) displays with integrated haptic feedback.

A new type of MMI control recognizes familiar touch gestures from the consumer electronics world and adapts them to automotive use. The interface allows the seamless connection of smartphones and other personal devices.

Audi also brought the Audi e-tron quattro study to Las Vegas, putting on display a fully electric SUV designed to illustrate its electrification strategy. The concept is powered by three electric motors with a total output of up to 370 kW. The battery provides a range of up to 500 km.

-By Arjen Bongard