Continental's technology moves content between screens with the swipe of a hand (Photo: Continental)

LAS VEGAS - Continental is showcasing what it calls "digital companion" technologies at the CES consumer electronics fair here.

The German automotive supplier says "meaningful driving information systems" are replacing traditional in-car dashboards and advanced vehicle electronics are becoming a key differentiator for car brands.

At the Las Vegas show, the largest consumer electronics event in the world, Continental is showing, among other technologies, a new "magic" user interface that lets drivers move content from one screen to another with the swipe of a hand.

The technology could help in the fight against driver distraction because such a hand movement, in theory, requires less attention than operating a touch screen or pressing a button.

Continental is also showcasing a next-generation infotainment system that conforms to the Genivi standard that many companies are adopting as a common platform. The system is capable of using HTML 5 for new automotive apps.

The infotainment system  can be operated by a touchpad that lets drivers control the various functions the same way they do on a laptop or tablet pc.

Said  Helmut Matschi, who heads Continental's interiors division: "Mobile phones, tablets, laptops and even game controllers have heightened consumers' expectations regarding intuitive, useful connectivity as well as the speed and simplicity of user interfaces."