Daimler's CES concept car features a variable seating system (Photo: Daimler)

Daimler unveiled a fully connected self-driving research vehicle at this year's CES, showing how the German premium car group sees the future of personal mobility in an increasingly urbanized environment.

"The single most important luxury goods of the 21st century are private space and time," said Daimler CEO Dieter Zetsche on the eve of the annual consumer electronics show in Las Vegas. "Autonomously driving cars by Mercedes-Benz shall offer exactly that."

The car unveiled Monday features a variable seating system, with four rotating lounge chairs that allow a face-to-face seat configuration. This allows the four passengers to work, relax or communicate.

Daimler said a key aspect of the research vehicle is full continuous connectivity between the car, its passengers and the outside world. The interior features six display screens that are integrated into the instrument panel and the rear and side panels.

Zetsche said in a keynote address at the CES that Daimler is confident that autonomous driving will become a reality. "We have a master plan in place to take the big leap required getting from technically feasible to commercially viable," said the Daimler and Mercedes boss. "The F 015 Luxury in Motion demonstrates where this may take us."