Lyft will offer more options following its tie-up with GM (Photo: Lyft)

LAS VEGAS -- General Motors and Lyft announced on the eve of the CES consumer electronics show that they plan to create an integrated network of on-demand autonomous vehicles in the US.

GM will invest 500 million dlrs in the ridesharing company to help it continue its rapid growth.

The move underlines how quickly traditional automakers are expanding their activities into new areas such as ridesharing. And it highlights how the auto industry sees autonomous driving as part of the new-mobility equation.

“We see the future of personal mobility as connected, seamless and autonomous,” GM President Dan Ammann said in a statement.

John Zimmer, president and co-founder of Lyft, said the strategic partnership will help in "redefining traditional car ownership."

In detail, GM and Lyft will create a network of on-demand autonomous vehicle that will broaden the choice of ride-sharing services now available. Lyft drivers will have access to GM cars and OnStar services, making the ride-sharing options on offer more attractive.

And GM and Lyft will provide each other’s customers with personalized mobility services and experiences.

GM CEO Mary Barra will make a keynote address at the CES Wednesday afternoon.