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Though traditionally dominated by consumer electronics companies, CES each year features more automotive technology (Photo: CTA)

The annual CES consumer electronics show will take place in Las Vegas January 9 through 12, with, once again, strong participation from the automotive industry.

Ford Motor CEO Jim Hackett will deliver a keynote address in Las Vegas on Tuesday morning January 9. Lyft co-founder and president John Zimmer will address a January 10 dinner session, explaining how the ride-sharing company sees future mobility trends developing.

Other confirmed keynote speakers include Brian Krzanich, CEO of Intel, which wants to play a central role in connected-car technology.

Hackett, who became Ford CEO earlier this year, will talk about mobility and smart cities, the US Consumer Technology Association (CTA) said in a press release.

The CTA, which organizes the annual CES trade show, expects global spending on so-called smart cities to reach more than 34 billion dlrs by 2020. The association will launch a CES Smart Cities program in Las Vegas designed to bring together the wide range of players that are building a smart-city ecosystem.

Though traditionally a show that focuses on consumer technologies such as smart TVs, connected home appliances and smartphones, CES has increasingly featured companies from the automotive and mobility sectors in recent years, as vehicle technology - and the cars themselves - are becoming part of the Internet of Things.

Automotive executives also come to Las Vegas to see whether consumer electronics innovation, which moves at a much faster pace, can be adopted in the auto industry as well.

Almost 300 vehicle technology companies will  be exhibiting at CES, taking up more than 280,000 square feet of show floor space. Overall, more than 3,000 companies will exhibit at CES 2018.

The official opening day of CES 2018 will be preceded by a press day on Monday, January 8.

More information is available at: www.ces.tech.