OnStar Expands to Non-GM Vehicles

OnStar President Chris Preuss shows the rearview mirror that will make OnStar available in non-GM cars

LAS VEGAS ”“ OnStar announced that it will be available as an aftermarket solution for brands other than General Motors.

Chris Preuss, OnStar president, said the move reflects the biggest change in the GM-owned company’s business model since its inception in 1996.

The new strategy would provide “a strong new revenue base for GM and OnStar from which we can further develop our core offerings in the factory-equipped market,” he said at the Consumer Electronics Show (CES) here.

Preuss said the change reflects customer demand to have an aftermarket option. “With the retail product that we’ve introduced today they certainly can.”

OnStar, a telematics based in-car safety, security and connectivity package, will be offered as a standalone rearview mirror that features all of OnStar’s core technology, including automatic crash response, turn-by-turn navigation, stolen vehicle location asistance, hands-free calling and Bluetooth connectivity.

The OnStar mirror will be available this spring through consumer electronics retailers in North America, and is compatible with most top-selling vehicles from major manufacturers. It will retail at 299 dlrs, plus installation. A range of service plans will be available, starting at 18.95 dlrs a month.

Currently, the OnStar mirror is certified to work on 99 percent of the top 20 selling non-GM vehicles over the last 10 years, or approximately 55 million cars and trucks. OnStar expects to certify additional models in the months ahead.