Beijing Mercedes-Benz Sales Service is a 50-50 joint venture between Daimler and its Chinese partner, BAIC. It will handle sales and marketing, aftersales, used-car and fleet sales and will responsible for further growing the Mercedes brand's dealer network.
"China is a key element of our Mercedes-Benz 2020 growth strategy," Daimler CEO Dieter Zetsche said in a press release. "By establishing a new sales company for cars, we are setting a course for long-term and sustainable growth."
The establishment of the new company comes only a few days after Daimler appointed Hubert Troska, a senior company executive, to a new board position in charge of all Chinese operations.
Daimler plans to start selling 20 new and updated Mercedes models in the next three years and wants to add about 50 dealerships a year in China to bring the total to 220 by 2015. In that year, Daimler wants to sell 300,000 cars in China, up from 200,000 in 2011.