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Daimler is focusing more efforts on the digital changes in the car industry (Photo: Daimler)

Daimler plans to invest 100 million euros in information technology in the next three years, as the premium car group steps up cross-company digitalization efforts.

As part of the company's "100/100" project, Daimler will spend an additional 100 million euros on new digitalization plans, CIO Jan Henrik Brecht said. Those funds will come from existing IT budgets.

As part of the strategy, Daimler, like most other carmakers, will appoint a chief digital officer. This new position will report directly to Brecht and will focus on developing new business models that can address dramatically changing customer requirements.

In his first press briefing since taking up his position at Daimler, Brecht said he wanted to boost the role of IT in areas that include production, development and marketing. He said a core role for corporate IT lies in the development of new software.

Brecht succeeded Michael Gorriz as Daimler CIO in November 2015. He joined the carmaker from sporting goods maker Adidas, where he served as CIO and head of global supply chain. Before moving to Adidas in 2009, Brecht for 12 years held various IT positions at Daimler.

Gorriz gave up his position at Daimler to join Standard Chartered Bank, where he has served as CIO since July 2015.