Zetsche is pushing autonomous-driving technologies at Daimler. He also spoke at the CES in 2012 (Photo: Daimler)
Daimler CEO Dieter Zetsche, keen to affirm the his car company's connectivity credentials, will deliver a keynote address atÂ the 2015 International CES consumer electronics fair in Las Vegas in early January.
Zetsche will discuss "autonomous vehicle technology and its impact on society, mobility and environment," theÂ Consumer Electronics Association (CEA), which organizes the annual gathering, said.
Zetsche is expected to discuss Daimler's autonomous-driving Â technologies and the premium car maker also will Â unveil a new car concept in Las Vegas.
The CES will run January 6 through 9, 2015 and Zetsche will make his address on January 5 on the eve of the show. Zetsche earlierÂ gave a keynote speech at the CES in 2012.
In recent years, the consumer electronic gathering has drawn increasing interest from the global automotive community, as the two industries converge to deliverÂ new advanced driver assistance technologies and connected features to car drivers. As a result, automotive top executives, including Zetsche, Audi CEO Rupert Stadler and former Ford CEO Alan Mulally have in recent years been keynote speakers at the fair.
Zetsche will use his speech to raise ideas and mobility questions for the future, the CEA said. He will also discuss Daimler's "Intelligent Drive" strategy, which aims to put highly autonomous Mercedes-Benz vehicles on the road in coming years.
The CESÂ is eager to attractÂ Â a bigger automotive presence asÂ cars provide a new growth market for many companies in the information technology and consumer electronics industries.
"Cars are becoming the ultimate mobile devices," CEA President Gary Shapiro said in a press release. "Mercedes-Benz’s presence at 2015 CES will definitely create synergy with other platforms and mobile technologies on the show floor."
According to CEA data, factory-installed consumer-electronics systems in cars will generate revenue of 11 billion dollars this year, up 20 percent from 2013.