Salesforce expects 100,000 attendees at its annual Dreamforce gathering (Photo: Salesforce)

Salesforce expects as many as 100,000 participants at its annual Dreamforce convention, which is held in San Francisco November 18 through 21.

The business software group, which bills Dreamforce as "the biggest cloud computing event of the year" will stage a gathering that features a series of keynote addresses and around 1,250 sessions that focus on a broad range of business issues.

Dreamforce will have five sessions particularly dedicated to the automotive industry. These include one on "the customer experience," another on "social listening" and a session on auto dealer CRM. Other non-automotive sessions focus on boosting efficiency across industries.

Keynote speakers include Salesforce founder Marc Benioff, Yahoo CEO Marissa Mayer and Facebook COO Sheryl Sandberg.

More information on Dreamforce is available at