Salesforce CEO Marc Benioff hosts the annual Dreamforce convention (Photo: Salesforce) will host its Dreamforce convention in San Francisco October 13 through 16.

The annual gathering, which brings together more than 100,000 IT professionals and users of Salesforce software, is a forum for discussions about the latest IT trends, the role of technology in today's world and a broad range of other issues.

This year's Dreamforce will hear keynote addresses by former US Secretary of State Hillary Clinton and former US Vice President Al Gore. Also scheduled to make an appearance are Marc Andreessen, co-founder and partner of venture capital firm Andreessen Horowitz, singer Will.I.AM and Musician Neil Young.

During Dreamforce, participants can sign up for more than 1,400 sessions focusing on technologies and skills required in particular professions or industries. There will be a special series of sessions on IT-driven changes in the auto industry.

Salesforce's automotive operations are headed by former Renault COO Patrick Pelata, who says Salesforce can play a major role in helping automakers bring often outdated retail practices in line with the connected-retail requirements of today's market.

In 2013, the automotive track at Dreamforce looked at how automakers can make better use of social media to establish stronger connections to their customers. Sessions also examined how the industry can monitor customer behavior to finetune its product offering and how cloud-based technologies can provide better dealer CRM.